Client: Bowl'd; Sector: Food; Skills: Brand and identity design, page design, packaging concepts
Original brand design for Bowl'd, a modern build-your-own salad bar with a mission to make healthy eating enjoyable. They anticipate their market to be busy people who wants quick food but without compromising on their health or by having to eat food that is boring. As well as desiring an eye-catching yet personable brand identity, the client required a loyalty card, menu and packaging for takeaway products. The design had to feel playful and fresh but also bold and modern.